Summary
MSFT is an industry
leader in software services and has been a strong company for many years.
They are allocating a
large amount of resources to their cloud segment.
The industry as a whole is constantly
evolving, but could be prone to a slowdown if the economy contracts.
Microsoft
is one of the most well-known companies in the entire world. In a perpetual
race against Appleand Amazon “Most Valuable Company,” Microsoft has been able
to make a name for itself over the past 44 years based on its product line and
its openness to growth and innovation.
As a
company, it has moved line-in-line with the broad Software and Services index,
and has outperformed the S&P 500 by 65% over a five-year time frame. The
industry itself has promising growth possibilities, with estimates of 4% growth
in 2019.
Source: Capital IQ
CompTia
notes that “the product mix will be an especially
important factor, as the high growth rates of emerging categories are expected
to more than offset the slow growth mature categories” when looking at the tech
industry. This plays into Microsoft’s strategy, as they carry some slow-growth
product lines within their More Personal Computing segment, but have strong
exposure to emerging categories, such as the Cloud.
As
technology continues to integrate into our daily lives, and as big tech becomes
increasingly more competitive, it is important to pay attention to key factors
that will drive growth in the industry. Artificial Intelligence and the Cloud
are two big market opportunities, as well as strategic alliances both inside
and outside the industry.
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